CapitaLand strengthens its omnichannel strategy | International Trade & Leisure

CapitaLand Investment (CLI) is evolving its omnichannel retail strategy with the launch of two initiatives through its CapitaStar rewards program.

The two initiatives are CapitaStar For Business, which offers a suite of digital solutions for retailers operating in CapitaLand properties and beyond, and a platform partnership with cashback app ShopBack.

Driven by Singapore’s growing digital culture and consumer trends, CLI will evolve its omnichannel strategy, currently anchored on e-commerce platforms eCapitaMall and Capita3Eats, to focus on growing the CapitaStar ecosystem through CapitaStar For Business and the CapitaStar-ShopBack partnership. The operations of eCapitaMall and Capita3Eats will therefore cease on April 30, 2022.

Mr. Chris Chong, CEO, Retail & Workspace (Singapore & Malaysia), CLI, said, “With Covid-19 accelerating the popularity of digital channels with consumers, we recognize the importance of improving our touchpoints. to increase the attractiveness of CapitaLand. retail operating platform. Building on the strong foundation of the CapitaStar ecosystem to drive tenant sales and increase customer loyalty, we are attracting new partners and adding more digital services to create lasting value for our retail partners in a omnichannel environment. We are excited about the potential of CapitaStar For Business and the CapitaStar-ShopBack strategic partnership to enhance CapitaStar’s data reach and analytics to drive better results for customers. We will continue to explore new ways to leverage CapitaStar’s digital capabilities to deliver value-added experiences to consumers and tenants.

Tanya J. Hill