FuboTV expands its FAST channel strategy
FuboTV, the leading sports live streaming platform, has added FAST channels from TMN (Trusted Media Brands) to its offering.
As a result, FuboTV subscribers can now stream TMB’s popular FAST channels FailArmy, People Are Awesome and The Pet Collective, with WeatherSpy to be launched shortly.
TMB Channels joins more than 30 FAST channels now distributed by FuboTV, including ABC News Live, Bloomberg Quicktake, Estrella TV, FOX Weather, FOX Soul and Live NOW by Fox, Law&Crime Network, Swerve Sports and Tastemade Travel. FuboTV also distributes three owned and operated FAST channels: Fubo Sports Network, Fubo Movie Network and Fubo Latino Network.
The company says that since the start of 2022, it has added almost 20 FAST channels with the aim of launching around 100 more by the end of the year. The strategy aligns with an overall industry shift toward ad-supported content, as studies show consumers prefer these services over more expensive options.
Commenting on the development, Henry Ahn, Commercial Director of FuboTV, said, “Launching FAST channels, like TMB’s popular brands, on FuboTV allows us to expand our programming offering while keeping costs low for consumers.
“These channels offer a wide range of sports, news and entertainment content that perfectly complements FuboTV’s premium channels.”
David Gandler, co-founder and CEO of FuboTV, added: “As the industry looks to ad-supported content, we believe that a stronger portfolio of FAST channels as part of the content offering of FuboTV will benefit customers, advertisers and investors.
“The diversification of our sources of income, in particular with our advertising management activity, is one of the many strategies we are deploying to achieve our profitability objectives”.
FuboTV operates in the United States, Canada, France and Spain.