New Relic Strengthens Distribution Strategy and Appoints Riya Shanmugam as Group Vice President of Global Alliances and Channels

Former Google Cloud, IBM and Adobe executive to accelerate company channel strategy and partner expansion to bring a data-driven approach to observability to millions of engineers and developers worldwide world

LAS VEGAS, November 30, 2021–(BUSINESS WIRE)–New Relic (NYSE: NEWR), the observability company, announced at AWS re:Invent 2021, hosted by Amazon Web Services, Inc. (AWS), its plans to advance its alliances , partnerships and channel to bring a data-driven approach to observability to millions of engineers and developers worldwide. New Relic has appointed Riya Shanmugam as group vice president of Global Alliances and Channels to further develop and strengthen the company’s partnership strategy and distribution programs. As companies across all industries and geographies continue to realize the benefits of cloud-based observability as an open, connected, and programmable practice for every engineer at every stage of the software lifecycle, partners will continue to be essential in bringing the value of New Relic One to many engineers.

This press release is multimedia. View the full press release here:

Riya Shanmugam has been named senior vice president of New Relic’s Global Alliances and Channels Group. (Photo: BusinessWire)

A cloud veteran will lead the charge with partners

Shanmugam joins New Relic from Adobe, where she was global head of cloud adoption and customer success. Prior to Adobe, Shanmugam was head of client engineering at Google Cloud. She has also held technical and strategic consulting positions for IBM, AMD, Infosys and several hyper-growth startups. Shanmugam holds an MBA from the McCoy School of Business at Texas State University and a BS in Information Technology from the Amrita School of Engineering. She is also a recipient of the Harvard Business School Executive Education Leadership Academy and the Stanford Graduate School of Business for Executive Education.

“New Relic’s mission is to empower engineers with a data-driven approach to observability throughout the software lifecycle so they can plan, build, deploy, and run incredible software that enables digital experiences. cloud providers, resellers, service partners, MSPs, and technology partners are all critical to expanding our global observability footprint,” said Riya Shanmugam, Group Vice President of Global Alliances and Channels at New Relic. “I have spent my career working with technology innovators around the world to solve complex business challenges through software. New Relic reflects this experience in its philosophical mindset and in our quest to help engineers and developers to do their jobs better, faster, easier and more.I look forward to leading the global channel and alliance organization at a crucial time in the company’s history.

New Relic’s Commitment to the Channel

New Relic’s channel sales program had a banner year in 2021, thanks to its work with AWS and strong channel performance with partners Carahsoft, Megazone, Rackspace, SHI International, SoftwareONE and others. More recently, New Relic demonstrated its commitment to its partner ecosystem with several key initiatives, including a transition to usage-based pricing; the launch of New Relic Instant Observability, an open source ecosystem of over 400 quickstarts to help engineers instrument, dashboard and alert their entire stack, with integrations with Cribl, Fastly, Gigamon, Kentik, Lacework and Trend Micro; and a five-year strategic agreement with AWS.

Shanmugam’s first initiatives as group vice president of Global Alliances and Channels will be to strengthen New Relic’s partner programs, equip the partner ecosystem with resources and tools, and further simplify business relationships with New Relic. Relic for partners and customers. She will also strengthen New Relic’s global presence by working with global and regional partners and MSPs to further develop practices and catalogs for the Observability Maturity Journey and increase growth with new partners.

“Companies of all sizes and across industries are realizing that cloud-based observability solutions power modern enterprises. As we see increased demand from our customers in the Americas and abroad, engage and work with the channel globally will be vital for New Relic’s continued growth,” said Steve Hurn, Director of Sales at New Relic. “Riya brings significant skills and experience in creating value for customers and partners by fostering a culture of innovation. We are excited to have Riya on board to lead our next phase of partner and channel growth. .”

For more information on New Relic partners, please visit our partner page. To learn more about our strategic partnership with AWS, read our blog or visit New Relic on the AWS re:Invent site (booth #1331).

Additional Resources

About the new relic

As a leader in observability, New Relic gives engineers a data-driven approach to planning, building, deploying, and running great software. New Relic One offers the only unified data platform that enables engineers to get all telemetry (metrics, events, logs and traces) combined with the most powerful comprehensive analysis tools to help engineers go beyond the “what to find out the “why”. Offered through the industry’s only intuitive and predictable consumer pricing, New Relic gives engineers better value by helping to improve planning cycle times, reduce change failure rates, accelerate the frequency versions and reduce the mean time to resolution. It helps the world’s biggest brands including AB InBev, Australia Post, Banco Inter, Chegg, Gojek, REI, Signify Health, TopGolf, World Fuel Services (WFS) and Zalora to improve availability and reliability, increase efficiency operational and deliver exceptional customer experiences that fuel innovation and growth. Find out the “why” with New Relic at

Forward-looking statements

This press release contains “forward-looking” statements, as that term is defined under federal securities laws, including, but not limited to, statements regarding the appointment of New Relic Group Vice President of alliances and global channels, the experience and business value of what the leader will bring, and her expected contributions to New Relic’s long-term growth, strategy and innovation, including benefits, results and the anticipated future opportunities associated with it. The achievement or success of the matters covered by these forward-looking statements are based on New Relic’s current assumptions, expectations and beliefs and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause the actual results, performance of New Relic, or the achievements differ materially from those expressed or implied by any forward-looking statement. Further information about factors that could affect New Relic’s financial and other results and the forward-looking statements contained in this press release are included in New Relic’s filings with the SEC from time to time, including in New Relic’s most recent Form 10-K, particularly under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations”. Copies of these documents may be obtained by visiting New Relic’s Investor Relations website at or the SEC’s website at . New Relic undertakes no obligation and does not intend to update these forward-looking statements except as required by law.

See the source version on


Francesca DeAnda
New Relic, Inc.
[email protected]

Tanya J. Hill