Select adds in-store discovery hubs to its omnichannel strategy as group sales hit over £120m

Stormfront, the Apple Premium reseller and leading provider of technology sales and repair services to the UK retail, business and education sectors, is changing its name to Select. The move will unite the company’s 23 Stormfront stores in the UK and 6 Compu b stores in Ireland under the same brand identity, delivering a superior experience and providing a complete Apple solution for retail, business and retail customers. education at the local level.

The move comes as data from the Center for Cities’ High Street Recovery Tracker revealed that 13 UK towns and cities had returned to pre-pandemic spending levels by the end of January 2022. The statistics reinforce the fact that the future of retail isn’t online vs offline, but providing a seamless experience for customers wherever they choose to buy is imperative for businesses to grow and thrive.

At the heart of Select’s enhanced offering will be the Discovery Hubs service, which is now available to all customers in their local stores. Select’s Discovery Hubs are a one-stop service for commercial and educational institution customers. One or more dedicated slots can be reserved for groups of employees in a Discovery Hub with a Select expert who can provide comprehensive onboarding, troubleshooting, technical and training support to help them get the most out of their products Apple. The service will be particularly beneficial for companies with hybrid work models, as employees increasingly need regular local technology support, whereby any current or future Select customer will be able to book a fixed Discovery Hub time slot free of charge and assigned – the same time each week. , every week of the year for their teams. Once the slot is reserved, all employees of that company or institution can attend the service at the scheduled time.

“We have invested over £2.5 million in delivering our Discovery Hubs service in-store. Select is a trusted partner to all of our customers, giving them peace of mind that they are in the hands of Apple experts and, most importantly, delivering that expertise locally. We have made investments in areas of our business that will provide customers with valuable resources and experiences, however they choose to engage with us. said Ciaran McCormack, Managing Director.

“Group sales this year will exceed £120 million as we continue to invest in delivering market-differentiating services to our customers across our portfolio of offerings, keeping easy and local access to expertise for our customers at the heart of our mission and creating an omnichannel strategy fit for modern use to help retail bounce back to the high streets of the UK, while delivering the best possible online experience, is our priority,” Ciaran continued.

Select has also invested nearly £1million in its online offering with the launch of its new website – – ensuring customers in the UK and Ireland have access to support at all times. technical support and training as well as retail support and repair services.

The company employs over 330 highly trained Apple experts in the UK and Ireland, supporting over 4 million customers a year and handling over 120,000 customer repairs a year. Select is a trusted Apple supplier for financial institutions, third-tier institutions, airline groups, healthcare companies, semi-state agencies, public sector, technology companies and FMCG organizations, supporting enterprises of all sizes and from all sectors, from start-ups to enterprises. businesses.

As an Apple Premium Reseller, Select also provides in-store and online access to the full suite of Apple products and accessories, including iPhone, Mac, iPad, Apple Watch and Beats, as well as other top brands. range such as Native Union, Therabody, Sony. , Urbanista, Joby, Eufy, Incipo and Click & Grow.

Along with providing unparalleled access to Apple products and experts, Select is also committed to challenging itself to make it as easy as possible for customers to recycle old devices, to contribute to a greener future.

The Waste Electrical or Electronic Equipment (WEEE) Directive recently revealed that electrical appliances are the fastest growing waste stream in the UK, growing by 5% each year. The program applies to all electronic equipment, not just Apple products or those purchased from the Select website or in-store where they can use its online appraisal calculator to receive an estimated trade-in value. Quality checks take place in-store, then customers can instantly receive store credit for a new device or a Select gift card.

In the UK, Select has a commercial presence in the following regions: Bury St Edmunds, Canterbury, Carlisle, Carmarthen, Dundee, Durham, Epsom, Huddersfield, Inverness, Lincoln, Middlesbrough, Maidstone, Newbury, Romford, Salisbury, Selfridges (London ), Stirling, Sutton Coldfield, Telford, Truro, Wimbledon, Windsor, York.

Tanya J. Hill