Vodafone appoints Kathryn Platt to lead UK distribution strategy

Platt will support Vodafone’s partners, helping them market and sell its solutions to UK businesses.

Vodafone is promoting Kathryn Platt to lead its UK distribution strategy.

Platt replaces Joe Llewellyn, who has taken over temporarily until a long-term successor is found.

Kathryn Platt of Vodafone

With more than 20 years of experience working in the telecommunications industry, Vodafone says Platt “brings a wealth of knowledge and expertise” to the role. She rose through the ranks in the channel business, most recently leading the business unit within Vodafone’s indirect team.

In his new role, Platt will lead Vodafone’s channel strategy, responsible for its continued growth. Platt will continue to support Vodafone’s partners, helping them market and sell its range of mobile, fixed, converged and Internet of Things (IoT) solutions to UK businesses.

Vodafone UK Partners ‘Enable Channel Strategy Delivery’

The new channel manager said she “couldn’t be more excited about this new chapter in my career at Vodafone”.

“Our valued partners play a vital role in enabling us to implement our distribution strategy. I look forward to working even more closely with them as we continue to deliver the most effective products and solutions to help their own customers complete their digital journeys,” said Platt.

Vodafone’s services cover mobile, landline, home and office broadband and IoT. It has 5G in 100 locations in the UK and 240 in Germany, Spain, Italy and Ireland. Its 4G network coverage currently reaches over 99% of the UK population.

After helping to set up UK B2B reseller Yes Telecom in 2000, Kathryn joined Vodafone after the company was purchased in 2006. She has held several senior sales and commerce positions within the company .

Tanya J. Hill