Zadara takes the guesswork out of its winning chain strategy

IRVINE, Calif.–(BUSINESS WIRE)–Zadara, the recognized leader in edge cloud services, has provided a model of success for its channel partners. By enhancing its multi-faceted zPartner program with the introduction of a Partner Playbook, Zadara is taking a hands-on approach to guiding new partners through their journey and supporting existing partners as they grow.

A program specifically designed to foster meaningful and profitable relationships with Channel Partners, Zadara’s Partner Program provides the competitive margins, business enablement resources and support needed to ensure the mutual success of all parties. Zadara’s focus on expanding business opportunities and enabling channel partners to deliver simplified, personalized cloud services to the edge is being embraced by the channel community at a rapid pace. In fact, the zPartner program launched in March of this year currently has over 300 member companies worldwide and continues to grow. Zadara onboarded new members at the rate of 10 per quarter, and this process, including partner feedback, informed the creation of the new Partner Playbook.

Covering the entire Partner Program, Zadara’s zPartner Playbook provides resources and guidance on everything from initial partner announcements and brand guidelines to training and enablement, co-marketing programming and Moreover. Easy-to-navigate sections offer sales training, meaningful sales tools aligned with use cases, and comprehensive marketing support. It also includes Zadara slides that can be inserted into end user presentations.

According to Derrick Danskin, Head of Partner Enablement for Zadara, “We want all potential Zadara partners to know that joining our channel program will result in a completely different partnership than any other channel partnership they have ever had. Suppliers will quickly discover a technology partner in Zadara who is dedicated to helping you grow your business with long-term success in mind.

Zadara’s Edge cloud services, including zCompute and zStorage, deliver superior turnkey solutions for partners with the benefits of on-demand compute and storage services anywhere, in an existing on-premises data center, in a facility private colocation or in the cloud. This flexibility allows customers to develop, deploy, run and virtualize any application on a true 100% OpEx consumption-based model. By empowering partners to offer advanced cloud services to enterprise customers, Zadara opens the door to cost savings, improved efficiency, lower latency, and ease of management. Members of the zPartner program also have access to Zadara’s Federated Edge program.

This week, Zadara was named a finalist for CRN’s 2021 Tech Innovator Award for its Federated Edge program. Federated Edge enables service providers to deliver enterprise IT solutions “as a service” to customers as close to those customers’ workloads as needed, through a network of member service providers through a shared revenue model.

For more information about Zadara and to register to become a partner, please visit

About Zadara:

Since 2011, Zadara’s Cloud Platform (ZCP) has simplified operational complexity through automated end-to-end infrastructure provisioning of compute, storage and network resources. Backed by an industry-leading NPS rating of 71%, Zadara Edge Cloud users are supported by Zadara’s team of cloud experts and backed by our 100% SLA guarantee. With solutions available on-premises and through cloud and colocation providers, Zadara’s turnkey hardware/software, combined with its pay-only-as-you-use model, helps businesses gain agility without sacrificing features. and features demanded by enterprise IT teams. . Zadara operates globally, including clouds in hundreds of data centers at public and private cloud partners, with an expert team that provides ongoing service and support and is the official cloud provider of Alfa Romeo Racing ORLEN in the world Formula 1 championship. Zadara is headquartered in Irvine, California, with offices in Cirencester (UK), Tokyo, Tel Aviv, Yokneam (Israel), Bangalore and Brazil.

Tanya J. Hill